Cynthia Littleton

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New Net Makes First Upfront Ad Sales

Brand Marketing

LOS ANGELES The CW jumped into the upfront advertising sales fray Tuesday as the nascent network booked its first advance advertising commitments for its inaugural season, sources said.Sources said the [...]

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PBS Moves ‘Masterpiece’

Brand Marketing

PBS is revamping its primetime lineup in the fall, moving “Masterpiece Theatre” from Sunday to Monday and shifting “Nova” back an hour on Tuesdays. PBS also is adding several new [...]

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WB Nabs ‘Cedric,’ ‘Fiona’

Brand Marketing

In an effort to further beef up its comedy bench, the WB Network has given midseason orders to two more series: “Cedric the Coach” and “The (Mis)Adventures of Fiona Plum.” [...]

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Sweep Spoils: CBS, Viewers, NBC, Demos

Brand Marketing

With three nights to go, CBS and NBC claimed victory Monday in the May sweep (April 26-May 23) in total viewers and the adults 18-49 demographic, respectively. A “Survivor”-boosted CBS [...]

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UPN Sked Has WB Feel

Brand Marketing

UPN has picked up not one but two erstwhile WB Network dramas for its fall 2001 lineup. UPN clinched a deal with 20th Century Fox Television and Regency Television on [...]

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CBS Offers 5 Dramas, 2 Sitcoms For Fall

Brand Marketing

CBS has given the nod to five new dramas and two new comedies for its fall 2001 lineup, while Fox was narrowing its picks. The biggest surprise for CBS, which [...]

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ABC Trimming Millionaire

Brand Marketing

ABC will unveil a new fall schedule to advertisers in New York today that includes three new dramas, two new sitcoms and cuts “Who Wants to Be a Millionaire” back [...]

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Fox Severs Ties With ‘Fling’

Brand Marketing

Fox Broadcasting Co. is no longer flirting with “Fling,” the Paramount Network Television drama that received a 13-episode commitment from Fox. The romantic dramedy (formerly known as “When I Grow [...]

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NBC Jumps For BBC’s ‘Dog’

Brand Marketing

NBC has given a 13-episode order to the BBC reality series “Dog Eat Dog.” The hourlong reality/game show hybrid pits six contestants against one another in various stunts and challenges [...]

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MTV Registers For ‘Clone High’

Brand Marketing

MTV is close to a deal to order 13 episodes of the animated series “Clone High, USA” from Touchstone Television. The comedy is set in a high school for the [...]