New Motorola Spots Encourage Us to Take a Hard Look at Our Smartphone Habits

Shorts show how ridiculous we look and how much we miss

“Real People” features a Candid Camera-like experiment. Motorola

It’s happened to all of us at one time or another. We’re trying to inch forward at the checkout or get through a door, retrieve our bags at the airport or simply move down the sidewalk and—wham—we smack into some nitwit (often, we have more colorful terms) standing there frozen, eyes glued to a smartphone.

@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.