In New Campaign Store, Hillary Clinton Softens Image With Pantsuit T-Shirt

It's smart branding, but will it work?

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Hillary Clinton is a well-known and self-described "pantsuit aficionado." Now, the former Secretary of State, currently campaigning to be the 2016 Democratic presidential nominee, is capitalizing on that sometimes-mocked sartorial signature.

The Hillary for America Shop launched Tuesday on Clinton's campaign website, and among the American-made products, from campaign tees to bumper stickers, is one that's getting the most attention: the $30 "Everyday Pantsuit Tee"—and marketers are calling the gimmicky garment a success.

"It made me laugh," said Britt Fero, head of strategy at Publicis Seattle.

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