New Boss, New Content Fuels IVillage's Growth

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NEW YORK Just over a year after it was acquired by NBC Universal, iVillage is enjoying robust advertising and traffic growth even as the women’s portal faces growing competition from other quarters.

As of May, iVillage had exceeded 17 million unique users, its highest total since last October, and its user base had shown year-over-year increases for 11 of the past 12 months, according to comScore Media Metrix.

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