Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.
The debate around gun violence in America has long been heated (and will likely be even more so after this weekend's deadly rampage in Isla Vista, Calif. and the multiple shooting deaths in Myrtle Beach, N.C.), but ongoing efforts by new advocacy groups that came out of the Sandy Hook Elementary School shootings are hoping to change the conversation.
The nonprofits, which include Sandy Hook Promise, Evolve and Everytown for Gun Safety—a coalition funded by former New York City Mayor Michael Bloomberg—have all recently come out with novel campaigns.