New Ads Take On Gun Control

Spots aim to hit their mark

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The debate around gun violence in America has long been heated (and will likely be even more so after this weekend's deadly rampage in Isla Vista, Calif. and the multiple shooting deaths in Myrtle Beach, N.C.), but ongoing efforts by new advocacy groups that came out of the Sandy Hook Elementary School shootings are hoping to change the conversation.

The nonprofits, which include Sandy Hook Promise, Evolve and Everytown for Gun Safety—a coalition funded by former New York City Mayor Michael Bloomberg—have all recently come out with novel campaigns.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in