New Ads Ask Women To Come Back to Sears

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CHICAGO – Acknowledging a perception problem, Arthur Martinez, chairman and ceo of the Sears Merchandise Group rolled out the red carpet for women last week, sayi….’We will mainly direct our marketing efforts to her,’ Martinez said. ‘We are ready to serve her for her own personal needs.’
Sears launched the long-anticipated ‘Softer side of Sears’ campaign Sunday night on ABC, and in Sunday magazines of the York Times, Chicago Tribune, and the Los Angeles Times.

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