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Hawkins Power and Light plays a pivotal role Netflix’s Stranger Things, and in anticipation of the release of the show’s second season this week, the streaming platform unveiled a sneaky new ad campaign for the fictional company.
Billboards and other out-of-home work from creative shop Doner L.A. touting Hawkins Power and Light have popped up in Los Angeles and New York. The tagline, “Flipping the Switch for a Brighter Tomorrow,” is perfect for the bland yet sinister corporation.
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