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Netflix is taking the hunt for Bonnie and Clyde to South by Southwest. On March 9, 11 and 12, in partnership with strategic experiential shop Collide, the streaming service will host an immersive pop-up activation that will attempt to transport attendees back to the 1930s.
The activation, which will take over Austin’s Banger’s Basement at 81.5 Rainey Street, is a promotion for Netflix’s new John Lee Hancock film, The Highwaymen. The film will premiere at the festival on March 10 and will be available on Netflix on March 29.
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