Netflix Pop-Up Store Promotes Same-Gender Parenting Message

To push its film The Invisible Thread, spoof film on streamer's 'HOM' store showcases branded products same sex families 'need'

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Ahead of the release of its new film The Invisible Thread, Netflix commissioned a pop-up store to sell household products that LGBTQ+ families need to own (highlighting that they use the same objects as everyone else in the process.)

The campaign titled “HOM” has been created by Dude to address the family issues of the LGBTQ+ community, as featured in the Italian-language movie, which focuses on the life of 15-year-old Leone and his two fathers.



The HOM branded store front in Milan.Dude/Netflix

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