Netflix Deployed an Army of Dustins From Stranger Things in New York to Hype the New Season

A stunt from Doner L.A. for Comic-Con

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If you happen to be in New York this week you may have noticed a number of people that look suspiciously like Stranger Things character Dustin frolicking through the streets on pedicabs. (See here if you are totally lost.) Not just one, but a whole army of them.

Netflix worked with agency Doner L.A. to deploy 20 Dustins on pedicabs throughout New York. The Dustins rode through the streets blasting ’80s music to drum up your nostalgia, but also to get people stoked for the show’s season 2 premiere on Oct.

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