Netflix Deployed an Army of Dustins From Stranger Things in New York to Hype the New Season

A stunt from Doner L.A. for Comic-Con

Dustin from Stranger Things took over New York City this week. Doner L.A.

If you happen to be in New York this week you may have noticed a number of people that look suspiciously like Stranger Things character Dustin frolicking through the streets on pedicabs. (See here if you are totally lost.) Not just one, but a whole army of them.

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.