Netflix Airs Super Bowl Ad for a Cloverfield Sequel to Be Streamed Right After the Game

The Cloverfield Paradox will be available on the streaming service later tonight

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

Netflix kept quiet as its streaming competitors announced Super Bowl ads last week, but it sprung a double surprise on Big Game audiences: not only did the streaming service air a Super Bowl spot for a film called The Cloverfield Paradox, but it announced the film will be available to stream immediately after the Super Bowl ends tonight.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in