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Pete Blackshaw is leaving Nestlé after nearly 8 years as one of the CPG company’s top marketing executives.
Today, Cincinnati-based Cintrifuse announced that Blackshaw will become its new CEO. According to the company’s statement, Blackshaw will help make the group “the No. 1 startup and entrepreneurial hub in the Midwest.”
Cintrifuse is a 6-year old “public-private partnership” created to help fund young tech companies in the area. Its backers include major Cincinnati companies like Kroger, Western & Southern Financial Group and Blackshaw’s former employer, P&G.
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