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The Houston Rockets and ZTE are unveiling an exclusive deal where the China-based telecom equipment brand will appear via digital ads, social media, email, TV, in-game activations and out-of-home billboards with the basketball franchise, which tips off its preseason schedule tonight.
While sports sponsorships are old hat, their increasingly digital nature—where teams leverage everything from their Facebook pages to their players' Twitter accounts—is an emerging trend.
To sweeten the pot for ZTE, the Rockets are employing their young star, Chandler Parsons, who will post on his social media pages for the brand while making several public appearances.