Navistar Media Shifts to KSL

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NEW YORK Navistar International has named KSL Media for buying and planning chores, following a review that included the incumbent, Havas’ MPG, Aegis Group’s Carat and Publicis Groupe’s StarLink.

KSL, an independent here, will handle strategic planning and buying across all media platforms, with the exception of the company’s branded entertainment efforts, which were shifted to Fathom Communications earlier this year from MPG without a review.

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