Nature Speaks Up in Zehnder's Spots

DALLAS Zehnder Communications’ new pro-bono spots for the Nature Conservancy of Louisiana let nature speak for itself to expand awareness of the organization.

In one public service announcement, the camera moves slowly through a bayou in the Eagle Slough White Kitchen Preserve, La., as the voiceover says, “Why should you support the Nature Conservancy? Because sportsman’s purgatory doesn’t quite have the same ring to it.” The copy plays off the state’s motto as a “sportsman’s paradise.”