National City Bank Preparing Agency Search List

National City Bank is set to send out proposal requests to shops, mainly in the Midwest, for its estimated $10-15 million business, the client confirmed last week.

Doe-Anderson in Louisville, Ky., has had the business for five years but was not asked to defend, ac cording to the Cleve land bank.

“Our decision was made to help assure that we have the right agency resources,” said Na tional City representative Bill Eiler. “We’re looking for a fresh approach.”

The Rojek Cutcher Group in Cleveland is handling the process, Eiler said. The review is in its early stages, and a search list is still being compiled. Once that is done, how ever, things should move swiftly. A decision is expected by the end of September, according to Eiler.

The account comprises both creative and media duties, with advertising that includes TV, radio and print spread across National City’s six-state region, Eiler said.

Doe-Anderson broke an image campaign for the bank in March that focused on the com pany’s relationships with its cus tomers. Several spots in that campaign, which ran during regional broadcasts of the NCAA men’s basketball tour na ment, featured small-business owners talk ing about their deal- ings with the bank.

Eiler declined to say why the bank split with Doe-Anderson.

National City operates about 1,200 outlets in Illinois, Indiana, Michigan, Ohio, Pennsylvania and Kentucky.