National Battle of the Bands Incorporates AR in New Mobile App

Additional augmented reality features will be released over time

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The 2023 Pepsi National Battle of the Bands takes place Aug. 26 at NRG Stadium in Houston, Texas, showcasing the talents of eight marching bands from Historically Black Colleges and Universities (HBCUs) across the U.S.

Ahead of the event, the National Battle of the Bands (NBOTB) launched an official mobile app that allows fans to learn about the competing bands, view news related to the NBOTB, access augmented reality experiences and more.

“The NBOTB app marks a significant stride in our steadfast commitment to making our event an unforgettable experience,” said Derek Webber, CEO of Webber Marketing & Consulting and creator of the National Battle of the Bands.

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