Nascar’s New Campaign Celebrates the Racer in All of Us

Twitter and Snapchat promos help kick off season

Racing is innate to all of us, according to a new ad for Nascar debuting during Sunday's Daytona 500. The spot is part of an integrated marketing campaign for the 2016 season called "Ready. Set. Race," which includes promotions on Twitter and Snapchat.

@ChristineBirkne christine.birkner@adweek.com Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.