Napster Group Embraces Heritage With New Brand and Membership Growth Campaign

The music streamer was acquired and merged with MelodyVR last year

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

If you’re someone close to age 30 or above, then you’ll probably remember the file-sharing platform Napster, which pre-dated Spotify by over half a decade in allowing online users to download (without official permission by the owners) and listen to songs, watch movies and television shows.

Now the music streaming company will launch a new identity and promotional push to grow its user base.

The new Napster

Napster Group, which is live across 33 countries, was formed after Napster was acquired last year for $70 million by U.K.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in