Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Mutual of Omaha Insur ance Co., the longtime sponsor of Wild Kingdom, has selected Horizon Media to handle its $25 million media buying and planning account.
The New York-based independent beat incumbent Campbell Mithun in Chicago and another, undisclosed shop. Interpublic Group agency CM, which took over the account from Bozell’s former Omaha, Neb., office earlier this year, continues to handle creative.
The company spent less than $5 million a year on media for the last 15 years, per CMR.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in