Brand Marketing

Mustang Instead of a DeLorean? Swatch Hoverboards? Back to the Future's Rejected Brand Tie-Ins

Tales from co-screenwriter Bob Gale

Headshot of Kristina Monllos
By Kristina Monllos

October 21, 2015

Now that we've reached Oct. 21, 2015—or Back to the Future Day—the brands featured in the 1989 film have been capitalizing on the film's nostalgia with campaigns showcasing their original integrations in the film.

Headshot of Kristina Monllos

Kristina Monllos

Kristina Monllos is a senior editor for Adweek.

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