Brand Marketing

Mustang Instead of a DeLorean? Swatch Hoverboards? Back to the Future's Rejected Brand Tie-Ins

Tales from co-screenwriter Bob Gale

October 21, 2015

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Now that we've reached Oct. 21, 2015—or Back to the Future Day—the brands featured in the 1989 film have been capitalizing on the film's nostalgia with campaigns showcasing their original integrations in the film.

Brands like Pepsi, Toyota, USA Today and more have been essentially making the future of Back to the Future II a reality.

The film's heavy brand tie-ins were inspired by 2001: A Space Odyssey, Back to the Future screenwriter Bob Gale tells Adweek.