Mustang Instead of a DeLorean? Swatch Hoverboards? Back to the Future's Rejected Brand Tie-Ins

Tales from co-screenwriter Bob Gale

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Now that we've reached Oct. 21, 2015—or Back to the Future Day—the brands featured in the 1989 film have been capitalizing on the film's nostalgia with campaigns showcasing their original integrations in the film.

Brands like Pepsi, Toyota, USA Today and more have been essentially making the future of Back to the Future II a reality.

The film's heavy brand tie-ins were inspired by 2001: A Space Odyssey, Back to the Future screenwriter Bob Gale tells Adweek.

"We thought, how cool is it that the guy goes to the space station and makes a phone call using AT&T and we see the AT&T logo and that Pan Am logo was on the spaceship?" said Gale.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in