Music Video Turns Into H2 Spot

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BOSTON — Hip-hop culture meets General Motors in a music video/commercial hybrid from Modernista! that furthers blurs the line between content and commerce.

The agency collaborated with rap artist/producer Timbaland to make a video for “Ching Ching Ching,” by hip-hop newcomer Miss Jade, that features the Hummer H2. The video was edited into 60- and 30-second spots, which break today.

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