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Pioneering new-wave band Devo and ad agency Mother delivered an irony-laden PowerPoint presentation today in New York at the Music and Advertising Conference co-sponsored by Billboard and Adweek.
Members of Devo and execs from Mother discussed fans’ involvement in the band’s recently released album Something for Everybody.
Mother creative director Bill Moulton explained the importance of focus groups (used to mold the album), displayed photos of Devo’s far-out billboards and promised to stream a “cat listening party” on the band’s Web site.
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