Jason Lipshutz, Billboard
Music and Ads: Kid Rock on Jim Beam and More
Brand Marketing
“I’m getting paid to drink whiskey. What part of that is selling out?” So said Kid Rock during a keynote question-and-answer session alongside Billboard editorial director Bill Werde today in [...]
Music and Ads: Gaining an Edge With Agencies
Brand Marketing
Music artists looking to grab the attention of ad agencies were given pointers at today’s “Personal Agency: What Do Agencies Want From Artists?” panel in New York today at Music [...]
Music and Ads: Devo Makes a (Power) Point
Brand Marketing
Pioneering new-wave band Devo and ad agency Mother delivered an irony-laden PowerPoint presentation today in New York at the Music and Advertising Conference co-sponsored by Billboard and Adweek. Members of [...]
Music and Ads: Driving Sales With Placements
Brand Marketing
Managers and publishers shared their thoughts on connecting artists to a larger audience at “Taking It to the Next Level: Using Ad Placement to Drive Sales,” a panel at today’s [...]
Music and Ads: Kid Rock, Jim Beam Duet
Brand Marketing
“I’m getting paid to drink whiskey. What part of that is selling out?” So said Kid Rock during a keynote Q&A session alongside Billboard editorial director Bill Werde today in [...]
How Music Artists Can Gain an Edge With Agencies
Brand Marketing
Music artists looking to grab the attention of ad agencies were given pointers at today’s “Personal Agency: What Do Agencies Want From Artists?” panel in New York today at Music [...]