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Managers and publishers shared their thoughts on connecting artists to a larger audience at “Taking It to the Next Level: Using Ad Placement to Drive Sales,” a panel at today’s Music and Advertising Conference in New York co-hosted by Billboard and Adweek.
Representatives from Glassnote Records, Zeitgeist Artist Management, Whitesmith Entertainment, Cherry Lane Music and Music Dealers discussed how a music synch can help drive sales, and what mistakes to avoid when licensing a song.
Below are some key takeaways for helping a synch reach its fullest potential:
1.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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