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“I’m getting paid to drink whiskey. What part of that is selling out?”
So said Kid Rock during a keynote question-and-answer session alongside Billboard editorial director Bill Werde today in New York at the Music and Advertising Conference co-sponsored by Billboard and Adweek.
Kid Rock discussed his upcoming album Born Free, went in-depth on his nearly two-year brand partnership with Jim Beam, and talked about the different opportunities the deal has presented him. These include sponsored tour dates and free downloads when fans purchase a bottle of the liquor.
He also touched on the impact that his beer company, American Badass Beer, and clothing line, Made In Detroit, have had on his income.
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