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Mullen’s North Carolina office is working for Manny, Moe and Jack. The agency is the new creative lead for the Pep Boys, the national automotive aftermarket retail and service chain. Fort Lauderdale-based Zimmerman was the incumbent on the business, which it won in 2008.
Spending on the account from January through September, 2012 was $26.2 million, according to Nielsen. That amount does not include digital marketing or business-to-business advertising.
Mullen won the business after a review, which included other undisclosed contenders.
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