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BOSTON Omnicom Group’s Zimmerman Advertising said it has picked up ad chores for The Pep Boys, a leading automotive aftermarket retailer and service chain with 560 stores nationwide, following a review.
The agency estimated billings at $85 million.
There was no incumbent on the brand, which in past years has used various shops (most notably The Richards Group in Dallas) to craft its advertising.
Client svp, merchandising and marketing Scott Webb, who joined Pep Boys late last year from Auto Zone, said in a statement: “The Zimmerman team is the perfect match for Pep Boys — we’re both focused on the customer and, more importantly, that synergy will allow us to achieve our objective of treating every market as if it is the only market, and every customer as if he or she is our only customer.”
“Pep
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