Interpublic Group today merged global shop Lowe and Partners with domestic player Mullen to create Mullen Lowe Group.
The new operation, which IPG said would be a "creatively-driven global agency network," will be run by Mullen CEO Alex Leikikh. And as Leikikh becomes global CEO, Lowe CEO Michael Wall will exit.
By combining the two shops, IPG is looking to fuel growth at Lowe, a global agency whose largest account is Unilever. The tie-up is the latest in a series of mergers involving Lowe and sister shops such as Ammirati Puris Lintas, Bozell, Deutsch and Campbell-Ewald.
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