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Deutsch is no longer Lowe’s U.S. hub. Interpublic Group, parent company of the two agencies, said Detroit shop Campbell Ewald is now the domestic face of the London-based network following the successful collaboration of the two shops (and sister agency Hill Holliday) in winning Cadillac last month.
The Lowe, Deutsch alignment, created in 2009, was an attempt to boost Lowe's operations in the U.S. and jettison Deutsch's domestic client relationships internationally. Lowe clients like Unilever and the Milk Processor Education Program/Milk Dairy Management Inc.
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