Mullen Enlists Amadeo As GCD

After seven years at Clarke Goward, Jim Amadeo—who recently joined Mullen as svp, group creative director, one of six gcds—said he’s ready for a greater challenge.

“What attracted me here was the opportunity to work with talented people and bigger brands,” said the 41-year-old exec, formerly svp, cd at Clarke Goward, where he worked on accounts such as Papa Gino’s and Bob’s Stores. “[Clarke Goward was] a small shop, so I struggled with smaller brands. I wanted to take my career to the next level.”

Amadeo reports to Edward Boches, CCO at Interpublic Group’s Mullen in Wenham, Mass., which this year has seen billings rise 5 percent to an estimated $485 million. The new hire partners with fellow svp, gcd Ted Jendrysik in overseeing about six creatives on the LendingTree and Stride Rite accounts.

An art director by trade, Amadeo remained with independent Clarke Goward in Boston until it closed early last month following a string of account losses. (The agency’s remnants were folded into independent RDW Group in Providence, R.I.). Prior to Clarke Goward, Amadeo was a cd at independent Ingalls.

With Clarke Goward floundering, the Bethany, Conn., native had been looking at job opportunities in New York and Los Angeles, as well as in New England.

“A big part of me coming here [was because] of the talented people I’ve respected from afar,” he said. “I wanted the opportunity to work with a lot of these people—Ted in particular.”

Amadeo, who received his bachelor of fine arts in graphic design from the Tyler School of Art in Philadelphia, said he always knew he wanted to go into advertising. “Advertising was a [good way] to express my creativity,” he noted.

Outside of work, Amadeo spends his time with his 1-year-old son, Matt.