Luxury French fashion and perfume company Mugler is promoting its new fragrance, Angel Elixir, using augmented reality experiences across France and Germany.
In collaboration with creative studio Fondamentale, Mugler used FFFACE.ME’s AR mirrors to launch three augmented reality installations in Charles de Gaulle Airport in Paris, Alexa Mall in Berlin and Pep mall in Munich. The installations allow visitors to view themselves on a screen, with the AR mirror applying a digital constellation overlay to their appearance through augmented reality once they “spray” Angel Elixir.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in