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NEW YORK MTV Tr3s’ new campaign “Ears” isn’t squeamish about the literal meaning of “use them or lose them.”
Rolling out today, the spots show ears falling off musically challenged young Latinos, fleeing from Muzak and other musical indignities among bilingual hipsters-like vinyl records.
“The whole notion is, ‘expand your world,'” said Daniel Marrero, partner and creative director for CreativeOndemanD, the Hispanic ad agency behind “Ears” as well as the first three-spot campaign wave that launched in June, “Cutouts.”
Marrero’s
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