In MTV Entertainment Group's Juneteenth Spot, a Black Creator Subverts Common Media Imagery

Filmmaker Ewurakua Dawson-Amoah took control to show the many under-appreciated sides of her community

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

MTV Entertainment Group passed the mic to one Black creative to illustrate and raise up seldom-seen portrayals of Blackness intended to provoke self-recognition for Juneteenth.

Enjoying your content? You Have 1 Free Article Left.

Register to continue reading!