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NEW YORK Kirshenbaum Bond + Partners has traded Gary Coleman for a new spokesman, Mr. Superpages, an animated icon that is the face of Verizon Superpages’ $15 million integrated campaign.
The work, which includes three 30-second TV spots and myriad print and outdoor executions, uses the tagline, “Online. On your cell. In the book,” to showcase the multiple ways users can access the Verizon Superpages. Direct mail and online advertising, created by KB+P’s Dotglu unit, are also included.
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