MPG Wins LVMH’s U.S. Media

NEW YORK Paris-based luxury goods and fragrance marketer LVMH has awarded its U.S. media chores to Havas’ MPG after a review that lasted nearly four months, the client has confirmed.

The company spent $185 million in major domestic measured media in 2008, per Nielsen. MPG’s office in New York will lead the account, with its Toronto operations lending support for Canadian markets. Morpheus Media keeps digital buying chores.

The incumbent is WPP Group’s MediaCom here, which defended.

The client’s brands include Louis Vuitton, Moet & Chandon, Fendi, Christian Dior, Donna Karan and Celine, among many others.