Movember Is Back With New Look, New Sponsors

Discovery, Wheaties join 'Generation Mo'

Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.

Heads up, gents: It's almost Movember again. 

Now open for registration, the annual charity drive is celebrating its 10th anniversary by making some new additions to its core mission, which encourages men to grow mustaches over the course of November and use their facial hair as conversation starters to raise awareness of—and money for—men's health causes, like research to treat testicular and prostate cancers.

The creative theme of this year's campaign is "Generation Mo" or "Gen Mo," a play on demographers' habit of naming successive eras by letter, á la Gen X and Gen Y.

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