McDonald’s has no beef with adding Beyond Burgers to its menu, at least temporarily. The fast-food chain plans to test alternative meat burgers at 28 locations—all in Ontario, Canada—starting Sept. 30. Beyond Meat created an exclusive plant-based patty for McDonald’s. The result is the PLT—plant, lettuce, tomato—a twist on the classic BLT.
Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.