Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
McDonald’s has no beef with adding Beyond Burgers to its menu, at least temporarily. The fast-food chain plans to test alternative meat burgers at 28 locations—all in Ontario, Canada—starting Sept. 30. Beyond Meat created an exclusive plant-based patty for McDonald’s. The result is the PLT—plant, lettuce, tomato—a twist on the classic BLT.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in