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McDonald’s has no beef with adding Beyond Burgers to its menu, at least temporarily. The fast-food chain plans to test alternative meat burgers at 28 locations—all in Ontario, Canada—starting Sept. 30. Beyond Meat created an exclusive plant-based patty for McDonald’s. The result is the PLT—plant, lettuce, tomato—a twist on the classic BLT.
Laurent Altmin of McDonald’s global corporate communications told Adweek the test is a chance for customers to see innovation and taste variety. “Specifically, this test allows us to learn more about real-world implications, including customer demand, customer experience, the restaurant logistics of cooking and serving this product to guests, the supply chain logistics of making this product available, and other important information that may inform future decisions,” Altmin said.
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