Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Big Game ads featuring puppies, monkeys or babies often win the Super Bowl, so Mountain Dew decided to fuse all three together.
Why risk segmenting your audience (What if someone likes babies but not puppies? Or monkeys but not babies?) when you can play Dr. Frankenstein and blend all three together?
And the accompanying song, while not quite as danceable as the original spot’s “Out the Speakers,” is almost sure to get stuck in your head.
The 30-second spot, from BBDO in New York, will air during the first quarter of the Big Game.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in