Motorola Chimes In on MTV

NEW YORK DJ Felix da Housecat stars in a Motorola ad breaking in the U.S. during the MTV Video Music Awards tonight. The commercial, created by Ogilvy & Mather in Los Angeles, is part of a three-spot global campaign featuring the new Motorola C350 phone and its mixable ring tones.

In the 30-second ad, the DJ is seen in a bar as his phone starts ringing a customized tune. He hops into his van humming the tune, setting off a series of people humming the same ring tone, from a tollbooth attendant, to another person driving a car, to a boy sitting outside.