Motorola Calls It Off

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Motorola’s $150 million global media review, on hold for weeks, has finally been called off by the troubled company, which said it would stay with its existing lineup.

The move reminded observers of MCI Worldcom’s placing its $75 million review on hold late last year, three months after it was launched. MCI cited economic conditions, and the review was ultimately scrapped.

“We feel it’s not the right time to do anything,” said Rachelle Frank lin, vp and director of corporate branding communications for Motor ola.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in