More staff layoffs hit McCaffrey

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McCaffrey and McCall here had another wave of layoffs last week–impacting between 20 and 30 staffers from different departments, representing about one-fifth of the New York staff, sources said.
Chief executive Mike Robertson confirmed the layoffs, but would not specify the number of people fired. He said M&M had not cut its staff to an appropriate level last year following the exit of the $100-million-plus Mercedes-Benz account. Robertson said the extra staffing was needed for the three car pitches following the loss–Jaguar, Olds and BMW.
Since the loss of Mercedes, as well as Bacardi Imports last year, there has been much speculation concerning the future of McCaffrey.

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