David Kiley

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Mercedes holds Twitter race for Super Bowl

Creativity

Mercedes-Benz, which is advertising on the Super Bowl this year, is hoping to drive engagement with something called the “Tweet Race to the Big Game.” Beginning four days before the [...]

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Toyota asks for help deciding plural of Prius

Creativity

Toyota is trying to make Prius into a family of vehicles, not just the top-selling hybrid. At the North American International Auto Show this week, the Japanese automaker unveiled two [...]

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Pomplamoose driving a Hyundai to stardom

Creativity

If you ever wondered how big your career could get with that Hammond organ you got as a kid, consider the budding success of Pomplamoose. Hyundai tapped the YouTube-born indie-rock [...]

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Doner Wins Choice Hotels, Harman Audio

Brand Marketing

Independent Doner in Southfield, Mich., has been awarded the ad accounts of Choice Hotels and Harman Audio, worth some $60 million in combined billings. The wins come a few weeks [...]

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Doner Adds $60 Mil. From Choice Hotels, Harman

Brand Marketing

Independent Doner in Southfield, Mich., has been awarded the ad accounts of Choice Hotels and Harman Audio, worth some $60 million in combined billings. The wins come a few weeks [...]

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VW ‘Bugs’ Oprah’s Audience, Gives Cars to All

Convergent TV

Volkswagen of America continues to look for the biggest media environments in which to introduce new models, choosing today’s Oprah Winfrey telecast to show the world the 2012 New Beetle [...]

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Oprah’s Audience Meets the New VW Beetle

Brand Marketing

Volkswagen of America continues to look for the biggest media environments in which to introduce new models, choosing today’s Oprah Winfrey telecast to show the world the 2012 New Beetle—and [...]

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Chrysler Shifts Dealer, Retail Biz to Doner

Brand Marketing

Chrysler has awarded its dealer/retail advertising — estimated to be worth potentially $500 million in billings next year — to Doner, according to Olivier Francois, the automaker’s chief marketer, who [...]

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Chrysler Shifts Dealer, Retail Advertising to Doner

Brand Marketing

Chrysler has awarded its dealer/retail advertising—estimated to be potentially $500 million in billings next year—to Doner, according to Olivier Francois, the automaker’s chief marketer, who is also CEO of the [...]