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ARS/Rescue Rooter has awarded its direct marketing business to Archer>Malmo.
The account acquisition marks the fifth division of ServiceMaster Company the Memphis, Tenn., agency has added to its client list.
Estimated billings on those accounts total more than $18 million.
Archer>Malmo was assigned the business without a review.
Sources said the most significant factor in the Rescue Rooter assignment was the agency’s direct marketing efforts for ServiceMaster’s Terminix brand.
“Archer>Malmo’s creative talent, strategic know-how and attentionto client service delivered a return on our investment many times over,” said Richard Hill, director of customer relationship marketingat the Memphis-based pest control company.
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