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NEW YORK Miller Brewing has turned to a pair of roster shops for creative duties on Miller Lite Brewers Collection, a trio of low-calorie, craft-style beers, the company said.
Those two shops are Mother in New York and Jacobson Rost in Sheboygan, Wis., which already handle Milwaukee’s Best Light and Leinenkugel, respectively.
Digitas in Boston will handle interactive duties.
TV, out of home, print and digital will launch in early February for the new Brewers Collection.
Creative will debut in four test markets: Baltimore, Charlotte, N.C.,
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