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True North’s Networking Is Set to Reap a $500 Mil. Global Payoff
CHICAGO–Bozell Kamstra, along with its True North Communications partners, is poised to pick up a global branding assignment from Fujitsu worth up to $500 million over three years, sources said.
Bozell Kamstra has represented the Tokyo-based electronics company for several years, but the initiative represents a vast increase in spending by the largely business-to-business client. Last year, Fujitsu spent just $14 million advertising in the U.S.,
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