Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Despite grumbling from some quarters that the Discovery series Moonshiners—which shines the camera light on the bootleggers of backwoods Appalachia—is a dramatization, one component of the show just got real: Tim Smith, the series’ bibbed-overall-wearing star, has gone into retail.
Prost Beverage has inked a deal with Smith to sell his booze under the name Climax. Said Smith in a statement: “My moonshine is legit, and it’s still the real deal.”
If Smith sounds defensive, it may be because concessions are inevitable when turning country hootch into a store brand.