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Last month, Snoop Dogg stepped behind the counter at Dunkin’ to promote the doughnut chain’s new Beyond Meat breakfast sandwich.
This week, the brand launched a new product—with surprisingly little fanfare—firmly in the meat-from-animals category: literal bags of Snackin’ Bacon.
It’s hard to say whether the move amounts to a way to rebalance after the Beyond Meat launch in November, an attempt to tap into the trendy keto craze, or just the easiest possible way to launch a new product (it’s simply bagging sandwich bacon and selling it separately).
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