It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it's the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth.
“But who gives Santa a present?” is a question many wide-eyed kids have asked their parents the night before Christmas. That’s why this holiday season, U.K. retailer Boots is making sure old Saint Nick feels just as special as everyone else on his nice list.
Designed to remind viewers that there’s a gift for everyone at Boots, the brand’s Christmas campaign is centered on the concept of giving joy to others. At its heart is a sweet Christmas film, “Thank You Santa.”